Michelle L Evans walked away from doing marketing strategy at Microsoft in 2012 after a successful 16-year corporate career spanning many industries. Now she shows experts, solopreneurs and entrepreneurs how to become the go-to expert in their niche. One of the biggest challenges her clients face is that they’re REALLY good at what they do – but feel like the best kept secret around. Michelle shows her clients how to go from the best-kept secret to a sold-out success with a customized visibility strategy to attract the right kinds of clients to grow their business.
What motivated her to start a business in the first place?
- Michelle always wanted to start a business even when she was in college but felt that she wasn’t good enough or didn’t know enough and a lot of other excuses. She was finally motivated to leave when her manager told her that she would not get a good review in the following year because she was out on maternity leave.
Did she start the business on the side or dive in full-time?
- Initially on the side with her first business concept.
What were the first steps that she took?
- Michelle prepared by lining up consulting work before she actually left Microsoft. She reached out to her connection and let them know that she was available for someone looking for help in her area of expertise.
What type of people does she surround herself with?
- When Michelle first started she had difficulty in connecting with entrepreneurs like her (virtual and online) because the people she met were in more traditional businesses. She finally connected with more people in various Facebook communities, her podcast and she also created a mastermind group. She also has several coaches and is part of a paid mastermind group.
What was the low point in her entrepreneurial journey, what did she do to get back on track, and what did she learn from that experience?
- Michelle launched a product that she couldn’t sell. The product was not aligned with her interest and who she was. She spent some time questioning herself. It forced her to get honest with things, like not wanting to offer career coaching. From there she pivoted her business to where it is today. The experience helped her trust herself more.
One personal habit that contributed to her success?
- At the end of each work day Michelle reflects back on what happened that day and determine what she needs to do tomorrow to move her business forward. This is only with the revenue generating activities, which always come before everything else.
What book(s) would she recommend aspiring entrepreneurs read?
- Big Magic by Elizabeth Gilbert (available FREE with Audible Trial)
- Pitch Anything by Oren Klaff (available FREE with Audible Trial)
What advice would she give to someone who is starting their journey into entrepreneurship?
- Find people who are a little bit ahead of you to hang out with. Don’t try to be perfect. When things don’t go right, it has nothing to do with who you are, it just has to do with a learning opportunity.
How to reach Michelle?